Case Study
CurlyStuff - Award-winning Curly Hair E-commerce SEO Success
Success Story: CurlyStuff
Company: CurlyStuff
Industry: E-commerce / Beauty & Hair Care
Founder: Casandra Todd
Location: Leiden, Netherlands
Use case: AI-powered SEO automation for curly hair e-commerce
About CurlyStuff
CurlyStuff is the leading Dutch webshop for curly hair products, offering 100% Curly Girl & Curly Men Approved products. Winner of the Award-winning Curly E-commerce Business 2025, they help customers achieve healthy, defined curls with carefully selected products and expert advice.
The Challenge
As a growing e-commerce business in the competitive beauty market, CurlyStuff needed to:
- Improve organic search visibility
- Save time on manual SEO tasks
- Scale their online presence efficiently
- Compete with larger beauty retailers
The Solution
Boostifai provided an AI-powered SEO automation solution that:
- Automated smart on-page SEO optimizations
- Generated SEO-friendly content suggestions
- Streamlined the entire SEO workflow
- Provided actionable insights without manual intervention
The Results
After two years with Boostifai:
- 1,220% increase in monthly organic clicks (179 → 2,370+)
- 1,233% increase in monthly impressions (16.2K → 216K)
- Significant time savings on SEO management
- Improved search visibility for curly hair products
Client Testimonial
"CurlyStuff has been working with Boostifai for a year now and we are very satisfied. The tool helps us with smart SEO automation, making us more findable and saving time. A valuable investment for our growth."
Casandra Todd, Founder of CurlyStuff
Discover How Boostifai Can Help Your E-commerce Business
Ready to achieve similar results? Book a demo or strategy call to learn how Boostifai can transform your e-commerce SEO while saving you valuable time.
Before: February 2023
02/2023: 179 monthly clicks
After: April 2025
04/2025: 2,370+ monthly clicks
The results
Metric
Monthly clicks
SEO workflow
Ranking keywords
Scalability
Before
179 monthly clicks (02/2023)
Hours spent on SEO tasks
Limited organic visibility
Manual SEO tasks
After
2,370+ monthly clicks (04/2025)
Streamlined SEO workflow
1,220% increase in organic clicks
Fully automated SEO
What our users say
CurlyStuff has been working with Boostifai for a year now and we are very satisfied. The tool helps us with smart SEO automation, making us more findable and saving time. A valuable investment for our growth.
Casandra Todd
Founder, CurlyStuff
Key Features Used
- AI-powered SEO automation
- Smart on-page optimizations
- Automated content suggestions
- Time-saving SEO workflow
- E-commerce SEO optimization
