Case Study

Success Story: Luminova

• Company: Luminova Lichtfestival
• Industry: Events / light festival
• Location: Genk, Belgium
• Use case: Getting a new event website found in Google

About Luminova

Luminova is a light festival at Thor Park, the old mine site in Genk, and 2026 is its first year. From 30 October to 8 November, visitors book a time slot between 17:00 and 23:00 and walk a 2.5 km route about energy, from the mining past to where it's heading next. Along the way there are light installations, projections, lasers, music and things you can interact with.

The Challenge

When the team connected the site to Boostifai in August 2026, Google had never shown it to anyone. Search Console had zero clicks and zero impressions on record. Nobody knew the name yet, and there was no previous edition to build on.

There also wasn't much time. Tickets went on sale about ten weeks before opening night. Most people hear about an event like this in the news, on social media or from friends, and then they google it. If the official site isn't at the top, they end up on a reseller, an event listing or a page about some other light festival.

Ranking for "Luminova" wasn't going to be enough on its own. Plenty of people never type the name. They search for "lichtfestival genk" (light festival Genk), "lichtwandeling genk" (light walk Genk) or "lichtshow thor park", and the site had to show up for those searches too.

The Solution

We focused on what people want to know before they buy a ticket:

• Homepage and ticket page tuned for the festival name, the city and the venue, so searches for "Luminova", "lichtfestival genk" and "Thor Park" all land on the official site
• Blog posts that answer visitor questions, like what to expect, the dates and opening hours, how to plan the evening and what else to do in Limburg during the autumn holidays
• An FAQ with over 30 practical answers about time slots, tickets, wheelchair and buggy access, parking, and getting there by car, train, bus or bike
• Titles, meta descriptions and schema markup suggested by Boostifai's AI and approved page by page
• Regular checks in Search Console as opening night got closer

The Results

Between mid-August and the end of October 2026:

• 20,691 organic clicks, starting from zero
• 51,567 impressions in Google
• Average position 2.2, with the main searches at number 1
• 40.1% click-through rate, meaning four out of ten people who saw Luminova in Google clicked

Each month was bigger than the one before. August brought 2,122 clicks (and that was only the second half of the month), September 5,711 and October 12,858. That's six times more in two months. Impressions went up tenfold over the same period, from 3,595 to 35,969.

Luminova is number 1 for its own name however people phrase it, from "luminova lichtfestival" and "luminova genk" to "luminova thor park". We're most pleased with the searches that leave the name out, though. "Lichtfestival genk", "thor park lichtfestival", "lichtshow genk", "lichtwandeling genk" and similar searches sent more than 4,000 clicks, from people who just wanted something to do in the evening. "Lichtfestival genk" on its own brought 1,475 clicks at position 1.1. Even for plain "lichtfestival", which every light festival in Belgium competes for, the site already sits at position 5.

The blog posts brought in over 2,000 clicks between them, and the ticket page ranks at position 1.5. By the time the festival opened, VRT NWS reported that 30,000 tickets had already been sold.

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