Case Study

Success Story: Noor Klimaattechniek

• Company: Noor Klimaattechniek
• Industry: HVAC / air conditioning and heat pump installation
• Location: Netherlands
• Use case: Local SEO plus a product catalogue of installable equipment

About Noor Klimaattechniek

Noor Klimaattechniek has spent years installing, selling and maintaining air conditioning and heat pump systems, working with a close-knit team across the Utrecht region. It also sells the equipment it installs, including Mitsubishi Electric, Daikin and NIBE units, through its own catalogue.

The company puts communication first, building a relationship with each customer so every installation is carried out to their requirements. Customers describe them as a professional and careful installer.

The Challenge

The site was already being shown in search results a lot: nearly 80,000 impressions across the previous six months. It just was not being clicked, because it was sitting at an average position of 25.8, which is page three.

That gap is the frustrating kind. Google understood what the site was about and was willing to show it for "airco utrecht" and similar searches, but never high enough for anyone to find it. The click-through rate reflected that at 1.05%.

There was a second problem: a catalogue full of specific units, each one a potential entry point for someone searching a model number, none of them competing.

The Solution

Boostifai concentrated on converting existing impressions into clicks rather than chasing new keywords:

• Rewriting service pages around the local searches already generating impressions
• Optimising individual product pages so model-number searches land on the right unit
• Using AI-generated on-page recommendations to fix the technical and content gaps holding pages back
• Watching position movement in Search Console to see which pages responded

The Results

Comparing the six months to August 2026 against the six before it:

• Organic clicks up 157%, from 833 to 2,137
• Average position improved from 25.8 to 15.7, a gain of more than 10 places
• Impressions up 61%, from 79,472 to 127,762
• Click-through rate up from 1.05% to 1.67%, a 59% relative improvement

Monthly clicks went from 94 in September 2025 to 373 in August 2026, peaking at 573 in June.

The local cluster is now working. "Airco utrecht" earns clicks from position 9.7 against nearly 6,800 impressions, and "airco installatie utrecht", "airco installeren utrecht", "airconditioning utrecht" and "airco onderhoud utrecht" all contribute. Because they sit between positions 7 and 12, there is clear room left: moving them into the top three would multiply the traffic again from impressions the site already earns.

Model-level searches are converting as expected. Specific units such as the NIBE S2125 with VVM S320, the Mitsubishi MSZ-AP42VGK and the MXZ-3F68VF each bring in buyers who know exactly what they want, and the matching product pages now rank for them.

Discover How Boostifai Can Help Your Installation Business

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