Case Study

Success Story: Villa Bissiniga

• Company: Villa Bissiniga
• Industry: Tourism / villa and agriturismo
• Location: Italy
• Use case: German-language SEO for a Lake Garda destination

About Villa Bissiniga

Villa Bissiniga is a villa and agriturismo above Salò on Lake Garda, offering rooms, an osteria, weddings and private events, with a German-language site aimed at German-speaking travellers.

The Challenge

Selling an Italian destination to a German-speaking audience means competing in German search results against booking platforms and other Lake Garda properties. The site sat at an average position of around 16, and traffic is strongly seasonal, quiet in winter and building through spring and summer, which makes a plain before-and-after comparison easy to misread.

The Solution

• Dedicated pages for the different reasons people come: rooms, weddings, private events and the osteria
• German-language content aimed at the searches German travellers use for a Lake Garda stay
• AI-assisted seasonal content so the site stays relevant through the booking cycle
• Search Console monitoring to see which pages and searches were responding

The Results

Comparing the six months to August 2026 against the six before it:

• Organic clicks up 160%, from 198 to 514
• Impressions up 145%, from 5,880 to 14,393
• Average position improved from 15.9 to 11.8
• Click-through rate up from 3.37% to 3.57%, reaching 5.6% in August

Because the business is seasonal, the monthly view matters. After a quiet winter, clicks built from the spring onwards and reached 110 in August 2026, the best month in the period and its most recent, at the site's highest click-through rate.

Alongside the brand searches, the site is starting to reach people who do not yet know the property by name: "agriturismo gardasee hochzeit" (Lake Garda agriturismo wedding), "luxus agriturismo gardasee" and "agriturismo salo" all appear in the results. The weddings page is the second-strongest entry point after the homepage, ahead of the rooms and osteria pages, which points to where the demand is.

At an average position of 11.8 there is room to move these searches onto page one, where a destination this specific converts well.

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