Case Study

Success Story: Widem

• Company: Widem Logistics
• Industry: Logistics and warehousing
• Location: Belgium
• Use case: English-language SEO for a B2B logistics provider

About Widem

Widem Logistics is a Belgian logistics and warehousing provider serving business customers, with operations in Belgium and the United Kingdom.

The Challenge

Widem's English site was well known to people already searching for the company, but it sat at an average position of 24, page two to three, for almost everything else. In B2B logistics the buying audience is small and the category searches ("bonded warehouse", "fulfilment", "incoterm") are competitive, so ranking beyond the brand name is hard-won.

The goal was to lift the whole site up the results and start earning traffic from category searches, not only from people who already know the Widem name.

The Solution

• Strengthening the location pages for the UK and Belgium so regional searches resolve correctly
• Optimising the careers pages, which draw their own steady search demand
• AI-assisted content on logistics topics such as bonded warehousing and distribution, aimed at the category terms
• Search Console monitoring to track position movement across the site

The Results

Comparing the six months to August 2026 against the six before it:

• Average position improved from 24.1 to 16.1, a gain of eight places
• Organic clicks up 63%, from 1,945 to 3,175
• Impressions up 71%, from 240,974 to 411,905
• Click-through rate broadly steady, from 0.81% to 0.77%

Monthly clicks climbed from 344 in September 2025 to 628 in August 2026, peaking at 669 in June.

The brand terms are strong and hold the top of the results: "widem logistics" and "widem" together bring in more than 1,400 clicks, and the UK, jobs and location searches around the brand all convert well. The low click-through rate is expected here, because the site now collects very large impression volumes on broad category terms it ranks for on page two: "fulfilment" is shown more than 43,000 times at position 13, "bonded warehouse" more than 7,000 times at position 11, and "incoterm" appears at position 13.

Those category terms are the opportunity. The bonded warehouse guide is already one of the top pages on the site, and moving these terms from page two onto page one would convert impressions Widem already earns into a large amount of new non-brand traffic.

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